Just recently, Alfa Romeo unveiled a new marketing campaign that aims to give drivers even more access and a better look at the new Alfa Romeo Giulia Quadrigolio and Stelvio Quadrifogli. The campaign, titled “Soundtrack”, is also breaking into new forms of media, including video games with the new Alfa Romeo Experience!
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For the new “Soundtrack” campaign, Alfa Romeo wanted to do something different and fun that would give drivers the experience of driving a new Alfa Romeo Giulia and Stelvio. After working extensively with Unity Technologies, creators of the most widely used real-time 3D development platform in the world, they came up with The Alfa Romeo Experience!
Available across desktop, mobile and tablets, the Alfa Romeo Experience lets drivers test their driving talents for themselves on the track with the Alfa Romeo Stelvio Quadrifoglio and Giulia Quadrifoglio! Try it for yourself and see what your score can be! Be careful, though, the game can be addicting!
What Song is in Alfa Romeo’s New Commercial?
The Alfa Romeo Experience is just one aspect of Alfa Romeo’s new “Soundtrack” campaign. You may have recently seen Alfa Romeo’s new commercial called, “The New Sound of Joy”.
The commercial is meant to demonstrate the unique sound and beauty of the Alfa Romeo Giulia and Stelvio as they treat the Autodromo Nazionale Monza as a gigantic musical instrument that even produces a song. Did you catch what song the melody is from?
You’ve probably heard it a hundred times before, but you’ve never heard Beethoven’s famous “Ode to Joy” quite like this! The Alfa Romeo Giulia Quadrifoglio and Alfa Romeo Stelvio Quadrifoglio bring Beethoven’s melody to life like never before. If you haven’t seen the movie yet, check it out, here!
Keep up to our date with our blog for more Alfa Romeo news and updates and contact our staff at Glendale Alfa Romeo to learn more about the Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio.