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Tracing its origins back to turn-of-the-century Milan, Alfa Romeo Automobiles certainly has a rich history. The brand also happens to sport one of the auto industry’s most esoteric badge designs. At a glance, the Alfa Romeo logo appears to feature a man-eating snake. That much is true, but what does the Alfa Romeo badge mean symbolically? Join Alfa Romeo of Glendale as we unravel the history and meaning of each Alfa Romeo symbol!
A cross, a crown, and a giant snake swallowing a tiny man. There’s definitely a lot going on here, but what does the Alfa Romeo badge mean when you put it all together? Each Alfa Romeo symbol on the badge is closely tied to the brand’s ethos and history. Let’s break it down:
Nearly every Alfa Romeo symbol relates to the brand’s Italian legacy. A.L.F.A. (or Anonima Lombarda Fabbrica Automobili) was born in Milan in 1910. Naturally, the snake design from the Visconti crest was chosen for the Alfa Romeo logo.
Milanese citizens would have quickly recognized the image, as it features prominently on architecture throughout the city. For instance, there’s a Biscione above the door of Castello Sforzesco, the 15th-century castle built by Francesco Sforza, Duke of Milan.
When Nicola Romeo took over the company in 1915, A.L.F.A. evolved to Alfa Romeo. The logo remained the same except to modify the text, which now read “Alfa Romeo Milano.” Aside from this change and other minor tweaks over the years, today’s Alfa Romeo badge is nearly identical to the 1911 original.
Looking for a taste of old-world Italy in Los Angeles or Pasadena? Find a new Alfa Romeo Stelvio or Giulia sport sedan for sale near Burbank! We stock an extensive range of pre-owned and new Alfa Romeo models on our lot in Glendale. Learn more about this unique luxury brand and explore the lineup today.
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